Christine Rodz Online Portfolio

Hello!

I am a Digital Marketer, Communications Professor & Advertising Professional.

I am a creative, passionate, analytical and bilingual marketer and communications professional with experience in project management, public speaking, social media management, content creation, campaign leading and public relations. Skilled in evaluating needs and implementing strategies to achieve brand's objectives and increase business growth.

I have managed campaigns for recognized retail brands on multiple advertising agencies. Among them are Brookfield PR, Welch’s PR, Universidad de Puerto Rico, Triple-S, Kinder PR, Columbia Central University, Hersheys and Melpro PR. I am also a passionate devoted professor on Sagrado Global and Escuela de Comunicación Ferré Rangel and Business Administration Department at Universidad del Sagrado Corazón.

I consider myself an holistic professional, not only for my professional experiences, but also academically. I have a BBA in Marketing, a Post BA Certificate in Communications with specialization in Public Relations and a Master's Degree in Communications with specialization in Advertising. I have also participated in advertising, public relations, media writing and digital journalism seminars at the Complutense University and ESIC Business & Marketing School in Madrid, Spain.

Looking forward to new professional experiences and continuous growth.

About Me

Portofolio

Digital Marketing Communication
Social Media Management
Public Relations
Softwares Proficiency: Zoom, Microsoft
office programs, Canvas Instructure, Sharelov, Canva Design, Basecamp and Asana
Shopping Ads Google Certification
Pedagogic skills
Public speaking
Bilingual (Spanish/English)

My Skills

And Expertise

Computer Desktop Digital Marketing Website

Brands' Experience

Portofolio

The following are the results of my work from several projects and campaigns that I have managed on over the last years.

Campaigns & Projects

Facebook

Instant Experience Campaign

Saca tu pasaporte Brookfield

During the pandemic we couldn't travel, but we had plenty of time to cook and learn new skills. That's why we created a totally interactive recipe book for our client in order to provide valuable content to the consumers and increasing the social media platforms engagement rate as well.

Campaigns & Projects

Other initiatives for this client:

Influencer Marketing

Social Media Campaigns

Video Production

Campaigns & Projects

Influencer Marketing

& Social Responsibility

Alimenta Tu Cuerpo Alimenta Tu Alma, was a heartwarming campaign for Fundación Triple-S.

The objective? Nurture relations with the audience through meaningful and valuable content during the pandemic.

Campaigns & Projects

Content Creation + Social Media Management

Experienced not only in retail or global brands, but also on small local businesses + public services industry

Campaigns & Projects

Brand's Collaborations+ Influencer Marketing + Retail Promo

Through a Guerrilla Marketing 360 campaign, our client Kinder Bueno honored Puerto Rican women on National Women's Day.

Brookfield Product Launch

The assignment: Obtain media & social coverage through influencer partnerships & media relations.

How: Delivering a media kit with Brookfield's launching products, cooking props, recipes, personalized cards & a digital press release.

Results: More than 20 influencers posted organically in their social media channels + we received press coverage with 0 paid media budget.

Campaigns & Projects

Public Relations & Media Coverage

Campaigns & Projects

Events & Exhibitions

Experienced on offline efforts, such as exhibitions and seasonal events.

Campaigns & Projects

Content Marketing (CM)

CM campaigns are key to promote brand equity and reach the consumer on the upper funnel journey. Based on this learning, we created a podcasting and video series for Columbia Central University. These efforts prepared the ground to reach better quality leads at the consideration and eventual conversion phase.